Digital Marketing Coordinator

Company: Delaware Valley Floral Group ( Learn More )

General Information
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Job Description

At Delaware Valley Floral Group, our Mission is that we aspire to be our customers’ most valuable supplier.  We are looking for a candidate that is ready to join a forward-thinking team that can help launch your career in the Digital Marketing field! 

This position will assist with the digital marketing content of our on-line presence.  This highly collaborative role will play an integral part in shaping the visual impact, content, and effectiveness of all marketing components for the DVFG.  This role will work directly with product managers, sales and staff, designers, and other team members to create compelling visual designs that will drive traffic to our website.

Key Responsibilities:

  • Develop effective and engaging content for marketing and broadcast email campaigns by partnering closely with Marketing, Sales and Purchasing.
  • Collaborate with various teams to maintain and enhance Company websites using Wordpress software platform.
  • Manage all company social media channels by scheduling and responding to daily posts, maintaining brand consistency, and growing followers and engagement.
  • Maintain and execute blog responsibilities, such as editing and publishing, to ensure accuracy and timing requirements.
  • Create dynamic graphic material for all digital outlets.
  • Report social and digital content analytics by reporting growth and engagement while highlighting metrics on a weekly basis.
  • Job Requirements
    • Excellent graphic design skills and creativity using Adobe Creative Suite, including Photoshop and InDesign
    • Knowledge of marketing email design and development, standards, and best practices.
    • Proficient with HTML, CSS, Wordpress Software, Google Analytics, and SEO
    • Familiar with Microsoft Office software, including Excel, Word, Outlook, and Powerpoint.
    • Excellent communication skills, including strong spelling and grammar.
    • Must have the desire to continually learn the latest platforms, technology tools and marketing solutions
    • Must be forward-thinking to bring fresh, innovative ideas to life
    • Project management skills to manage schedules, deadlines, and collaborate with other departments and customers
    • Work well under pressure, including meeting tight deadlines
    • Proficiency with Mac platform
    • Photography experience required, video experience a plus.