Digital Market Development Manager

Company: McClatchy ( Learn More )

General Information
4 Year Degree
5 to 7 years
Road Warrior
Our impact is growing everyday Our award-winning journalism, digital reach, and commitment to innovative growth have never been stronger Come blaze a trail with us... 
McClatchy's Corporate Digital Revenue Team seeks an innovative and highly motivated manager. This successful candidate will have proven success managing, selling and executing strategic objectives to increase digital revenue from display, mobile platforms, vendor partnerships, SEM, reputation management, social and other emerging digital marketing solutions. The individual must possess strong sales, leadership and collaboration skills and be a consummate team professional.
This role work closely with McClatchy advertising teams to increase digital acumen and further the company’s strategic digital transformation. 
  • Identify and develop strategies for growing and maximizing sustainable digital revenue growth.
  • Ensure implementation and adherence to key initiatives and objectives.
  • Develop and coach managers and reps to expert level within their sales competencies.
  • Understand and identify revenue trends and prospects to help markets achieve revenue goals.
  • Problem-solve, and provide solutions supporting key initiatives with a focus on Big Ask.
  • Ensure assigned markets have appropriate resources in place to achieve online sales goals.
  • Collaborate and work effectively across internal teams to assist local markets.
  • Job Requirements
    • Demonstrate leadership & challenge markets by leading with insights and bringing valuable suggestions to the table.
    • Communicate & strategize effectively along all levels of the organization.
    • Coaching across all levels.
    • Superior understanding of all solutions and building ROI driven campaigns around success metrics/KPIs.
    • Develop and assist in executing strategic revenue plans for assigned McClatchy media companies to accomplish monthly, quarterly, and annual local digital-only revenue objectives.
    • Participate in development of sales strategies. Identify, launch and support tactics for implementation of these strategies.
    • Understand and identify revenue trends, problem solving solutions and engage in collaborative planning sessions at the market and product level.
    • Provide training, sales processes and plans, sales direction and support to our media company markets.
    • Drive understanding and maintenance of online value.
    • Drive incremental revenue via hands-on sales initiatives in each market throughout the year.
    • Ensure assigned markets have appropriate resources in place to achieve online sales goals by working with local sales management, and corporate resources.
    • Leverage internal resources to accomplish objectives and to solve problems.
    • Identify resources and ensure deployment. These resources may include vendor contacts (Revenue Managers team, Product/Project team, Business Development, etc.), product or training manuals, collateral, training by McClatchy staff, “help desk", etc.
    • Provide strategic and tactical guidance to various levels of our media company sales management in order to meet and exceed digital only revenue objectives.
    • Coordinate the system and financial matters in rolling out online/media company products.
    • Provide tools and resources such as industry research and traffic data.
    • Support media company executives to train, coordinate and build digital selling opportunities in local markets in collaboration with the corporate sales training and development manager. This will include introduction of key vertical (retail or classified) based products, banner/sponsorship/display ad sales, as well as new initiatives that the media companies or what McClatchy sees as revenue opportunities.
    • Provide sales materials that support McClatchy media companies/online sales.
    • Support vendor/partner sales efforts – identify convergence points and maximize revenue opportunities. 

    An innovative, award-winning, digital media company

    Is searching for the best of the best

    And we don’t take hiring lightly 

    We look for talented, hard-working people
    We could use more talented people


    We are McClatchy…at the heart of what matters.


    Watch "I Am McClatchy" - See who we are....our Culture, our People, our Heart...

    As a member of the McClatchy family, you are part of a flexible, empowering, and exciting culture dedicated to creating a work/life balance and consistent opportunities for growth – a place where you have a voice and the ability to impact our future.

    This role is an excellent career opportunity with one of the nation’s top digital-first media companies offering news, information and multi-media marketing solutions in many of the nation's best markets. Every day, our talented employees create and deliver award-winning journalism and customized multi-media advertising solutions to growing audiences and businesses. Our digital and print publications lineup include iconic brands such as the Miami Herald, The Kansas City Star, The Sacramento Bee, The Charlotte Observer, The (Raleigh) News and Observer, and the (Fort Worth) Star-Telegram. McClatchy is headquartered in Sacramento, Calif., and is listed on the New York Stock Exchange under the symbol MNI.

    All offers of employment are contingent upon the successful completion of post-offer drug and background screenings. McClatchy offers a competitive salary, along with varied benefits packages, including Medical, Dental, and Vision coverage, LiveWell, Life Insurance, 401(K) Savings Plan, vacation and company holidays. McClatchy is proud to be an equal opportunity workplace and an affirmative action employer. McClatchy doesn’t just welcome diversity, we seek it, we search for it, we strive for it, it’s what makes us tick. Diversity is best for our employees, our company, its offerings, and the communities we serve.

    To all recruitment agencies: McClatchy does not accept agency resumes. Please do not forward resumes to our openings, McClatchy employees or any media company location affiliated with McClatchy. McClatchy is not responsible for any fees related to unsolicited resumes.