Build Your Future with Bobcat and Doosan! We want people with...BIG goals, BOLD dreams and an INNOVATIVE spirit!
The Marketing Manager is responsible for using key market knowledge to execute communication and promotional tactics, allowing our customers to identify and differentiate product and channel advantages over the competition. This position leads the campaign planning process, develops and executes promotional materials and tactics which maximize return on investment and are consistent with the brand, annual operating plan and segmentation strategies.
This position manages a multi-million annual marketing budget; leads multiple agency staff in the development and execution of their annual marketing strategy; and partners with marketing, sales, aftermarket and other business functions to lead strategic marketing efforts in their respective areas. This position is both internal and customer facing and is responsible for moving others to action without direct responsibility for them.
Role & Responsibility
Customer Value Proposition
Data Analysis and Management
Creative Planning and Execution
Marketing Campaign Strategy & Process
Doosan is committed to a diverse workforce and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. Individuals with disabilities who require a reasonable accommodation in the application process or who need assistance accessing the information on this website should call 701-476-4263.
The world-renowned brands that make up Doosan Bobcat produce industry-leading compact and heavy construction equipment, attachments, air compressors, lighting systems, generators and articulated dump trucks. Doosan Bobcat is a part of the Doosan Group, which employs 43,000 people in 38 countries worldwide. With people at the core of who we are, we believe the growth of our people will lead to the continued growth and success of our world-class company. Our team of dedicated employees is the backbone that allows us to provide construction equipment solutions that help our customers build the world of tomorrow. Wherever you find us, you'll hear the sounds of progress, see the results of our people and feel the rhythm of transformation in everything we do.