Sales Executive - Horizontal Systems (BW Flexible Systems)

Company: BW Flexible Systems ( Learn More )

General Information
Not Specified
Not Specified
Not Specified
Job Description

BW Flexible Systems is a global manufacturer of packaging systems that fill and bag thousands of food and non-food products. Our packaging systems are designed and manufactured to maximize the efficiency and lifetime value of our customers’ packaging lines. Our range of machinery includes form-fill-seal, feeding, bag filling and sealing, pouch-making equipment, flow-wrap, reclosable packaging solutions, palletizing, stretch-wrapping and more. For more about BW Flexible Systems, a Barry-Wehmiller Packaging Systems company, go to

Barry-Wehmiller is a diversified global supplier of engineering consulting and manufacturing technology for the packaging, corrugating, sheeting and paper-converting industries. By blending people-centric  leadership with disciplined operational strategies and purpose-driven growth, Barry-Wehmiller has become a $2-plus billion organization with more than 11,000 team members united by a common belief: to use the power of business to build a better world. For more information, go to and visit our CEO Bob Chapman’s blog at

The Sales Executive will grow BW Flexible Systems business in assigned territories by securing new machinery orders.  This position is responsible for developing and implementing business strategies that will continue to expand the client base and foster customer loyalty within the territory.  The Sales Executive must create and implement both short and long term sales objectives and strategies that will meet the needs of the customer, increase market share, increase machinery orders and maximize product servicing. This is accomplished by working within the global corporate structure of BW Flexible Systems, the wider Barry-Wehmiller Packaging Platform, and with our customers in the region.  Position requires heavy travel. 

Encourages others to discover, develop and apply their talents enabling them to reach their full potential.  Actively engages in our Lean journey by building and acting on continuous improvement and development opportunities. 


  • Sales Territory: ME, VT, NH, MA, NY, RI, CT, NJ, PA, DE, MD, WV
  • Secure new machinery orders for Hayssen Flexible Systems horizontal flow wrapping machines, feed systems, and turn-key integrated packaging line projects
  • Develop and manage a clearly defined annual sales & marketing plan and submit monthly updates and recommendations to the sales leadership team.
  • Work closely with VFFS sales team to identify and capitalize on cross selling opportunities to foster overall territory growth
  • Identify, develop and maintain strong relationships with OEM suppliers, complimentary equipment suppliers, integrators, agents and allied sales professionals leading to increased sales.
  • Maintain contact with current and potential customers by building strong relationships and supplying product information to increase the likelihood of future sales orders
  • Mine for regional, client and industry information, analyze industry and client specific data and create and execute account specific strategies and tactics.
  • Foster strategies that investigate markets and applications that we are currently not pursuing or fully engaged with but are within the core competencies of the company
  • Provide detailed information regarding customer requirements, specifications, applications, etc. so accurate and timely sales proposals are produced for the customer when requested
  • Keep abreast of competitive and customer activity along with customer needs, and communicate information to the appropriate individuals within the company, so strategic decisions can be made to increase the company’s competitive edge in the marketplace
  • Assists in the resolution of customer claims and ensures resolution of customer complaints following department policy 
  • Support and actively utilize CRM software to maintain accurate records of all contacts, activity reports, opportunities and competitive information for prospects, customers, and competitors
  • Develop and demonstrate a working knowledge of the relevant finance mechanisms for conducting business in the region.
  • Promote the availability of company services (such as spare parts, training and field service) along with capabilities in other areas of the Barry-Wehmiller companies to customers to increase sales
  • Facilitates product demonstrations and provides assistance in identifying and qualifying opportunities 
  • Effectively makes recommendations concerning market trends, competitive products and pricing 
  • Maintain records and reports regarding all phases of activities as required
  • Accurately forecast quarterly sales activity and revenue achievement
  • Coordinates availability of engineering services to meet customer requirements


  • Bachelor’s degree in Marketing, Business or Engineering (preferred), or technical degree with significant proven industry experience

  • Minimum of five years of business to business sales experience with capital equipment or packaging industry related items
  • Solid knowledge of and experience with various types of packaging machinery and systems used in the food and consumer packaged goods (CPG) industries

  • Minimum of three years of technical or sales experience with complex feed systems and/or flow wrapping machinery
  • Key account management experience with major consumer packaged goods (CPG) companies
  • Experience in packaging machinery wholesale business model working with distributors, resellers, agents, and lead finders


  • Excellent interpersonal skills with the ability to maintain and build customer relationships
  • Excellent oral, written and presentation communication skills
  • Conducts oneself in a professional and customer centric fashion
  • Goal oriented and driven to become an impactful contributor to the business
  • Excellent negotiator with the ability to persuasively articulate a value offering
  • Strong electrical/mechanical aptitude pertaining to machine applications
  • Proficient organizational and time management skills 
  • Ability to interface with a variety of plant personnel from different disciplines
  • Insightfulness and the ability to qualify a project’s viability
  • Willingness to accept a challenge and inclined to take initiative
  • Self-managing and ability to execute sales strategies
  • Creative thinker and eager learner
  • Detailed oriented, technically adept and computer proficiency, i.e. experience with MS Office Products, CRM packages, AutoCAD viewer, etc.
  • Must have a valid driver’s license and good driving record
  • Must live within close proximity to airport.
  • Ability to travel extensively through a multi-state territory in the Northeast
  • May require occasional overseas, international travel

  • Serves customers by selling products and meeting customer needs in the Northeast region.
    Job Requirements