Media Relations Specialist
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4 Year Degree
We’re a Little Different
Our mission is clear. We bring to life a healing ministry through our compassionate care and exceptional service.
We don’t believe in jobs at Mercy, we believe in careers that match the unique gifts of unique individuals; careers that not only make the most of your skills and talents, but also your heart.
At Mercy, you’ll feel our supportive community every step of your day, especially the tough ones. We’re a team and love working that way. That team is expanding, and we currently have exceptional opportunities to help our communities grow.
Reporting to the Executive Director of Media Relations and Social Media, the Media Relations Specialist implements news strategy and executes tactics to grow Mercy’s reputation and awareness, as well as avert and minimize negative news within the regional community and across Mercy. The role assists in maximizing earned media for Mercy in both traditional news and all relevant social media platforms, and tracking the benefits of these efforts to drive business to Mercy. The role also supports and provides critical recommendations for news and social media as relevant to regional marketing plans and integrated campaigns that drive patient acquisition and retention. This position will work closely with local marketing and operational leadership to ensure coordination and prioritization of news efforts locally. This person will be a visible and active representative of Mercy in the local community, and will perform all duties and responsibilities in a manner consistent with the mission and values of Mercy.
Responsibilities and Qualifications
High-level Job Requirements
Builds strong and effective relationships with local media
Possesses strong storytelling skills, both long and short form (telling a story through a news release or a more succinct social media post)
Supports news and social media goals, objectives and tactics which are measurable and repeatable
Aligns and integrates news strategies with regional and Mercy-wide marketing strategies to drive positive return on investment both locally and Mercy-wide
Essential Duties and Responsibilities
Supports crisis communications activities and provides counsel and media training to local leaders regarding media-related issues
Assists news/social media team and other departments and services within Mercy in managing customer service issues and minimizing public relations risks
Maximizes and re-purposes stories across all possible channels, including external and internal (for example, multiple social media platforms, mercy.net newsroom and internal avenues such as INTERNET and newsletters)
Collaborates with marketing and communications team members to address local news objectives
Possesses exceptional judgment and ability to synthesize issues quickly and respond appropriately, along with a keen sense of knowing who to include in discussions
Monitors daily news coverage in local communities and is aware of national stories that might influence regional stories
Because you’re committed to excellence, you understand the importance of being properly prepared for your role at Mercy. That’s why you’ll bring to your role the right set of qualifications:
Bachelor’s degree in journalism, public relations, communications, English, marketing or similar area of study
Demonstrated track record for success
Ability to work as a part of team that is both local and virtual
Exceptional writing, editing and project management skills
Strong social media skills and knowledge
Enthusiasm and ability to expand skills and knowledge in a changing environment
Ability to thrive and flex in a fast-paced, high-energy environment
Impeccable follow-through and ability to multi-task and track various stories and projects
Collaborative and willing to receive feedback from a variety of sources
Organized, reliable self-starter with strong creative thinking, analytical, problem-solving, decision-making and interpersonal skills
Ability to work independently and collaboratively
Credible and articulate, with excellent communication, presentation and interpersonal skillsCreative thinker and innovator
Strong interpersonal skills; ability to provide counsel to leaders and others on news issues
Ability to influence and manage change in a positive and collaborative manner
Possess high degree of integrity and moral character
Ability to interpret qualitative and quantitative data and use in decision making
We’ll Support You at Work and Home
Our foundations are built on dignity and respect. Modern Healthcare Magazine named us as a “top 100 places to work.” We go out of our way to help people feel welcomed. We offer day-one comprehensive health, vision and dental coverage, PTO, and employer-matched retirement funds, even to part-time employees. We’re proud to provide tuition reimbursement to help you grow and learn new skills.
What Makes a Good Match for Mercy
Compassion and professionalism go hand-in-hand with us, along with exceptional quality care. Having a positive outlook and a strong sense of advocacy is in perfect step with our mission and vision. We’re also collaborative and are not afraid to do a little extra to deliver excellent care – that’s just part of our commitment. If that sounds like a fit for you as well, we encourage you to apply.
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