Media Relations Specialist

Company: Mercy ( Learn More )

General Information
4 Year Degree
Not Specified
Not Specified
Job Description

We’re a Little Different
Our mission is clear. We bring to life a healing ministry through our compassionate care and exceptional service.  
We don’t believe in jobs at Mercy, we believe in careers that match the unique gifts of unique individuals; careers that not only make the most of your skills and talents, but also your heart.
At Mercy, you’ll feel our supportive community every step of your day, especially the tough ones. We’re a team and love working that way. That team is expanding, and we currently have exceptional opportunities to help our communities grow.
Reporting to the Executive Director of Media Relations and Social Media, the Media Relations Specialist implements news strategy and executes tactics to grow Mercy’s reputation and awareness, as well as avert and minimize negative news within the regional community and across Mercy. The role assists in maximizing earned media for Mercy in both traditional news and all relevant social media platforms, and tracking the benefits of these efforts to drive business to Mercy. The role also supports and provides critical recommendations for news and social media as relevant to regional marketing plans and integrated campaigns that drive patient acquisition and retention. This position will work closely with local marketing and operational leadership to ensure coordination and prioritization of news efforts locally. This person will be a visible and active representative of Mercy in the local community, and will perform all duties and responsibilities in a manner consistent with the mission and values of Mercy.

Responsibilities and Qualifications
High-level Job Requirements
  • Builds strong and effective relationships with local media
  • Possesses strong storytelling skills, both long and short form (telling a story through a news release or a more succinct social media post)
  • Supports news and social media goals, objectives and tactics which are measurable and repeatable
  • Aligns and integrates news strategies with regional and Mercy-wide marketing strategies to drive positive return on investment both locally and Mercy-wide
    Essential Duties and Responsibilities
  • Supports crisis communications activities and provides counsel and media training to local leaders regarding media-related issues
  • Assists news/social media team and other departments and services within Mercy in managing customer service issues and minimizing public relations risks
  • Maximizes and re-purposes stories across all possible channels, including external and internal (for example, multiple social media platforms, newsroom and internal avenues such as INTERNET and newsletters)
  • Collaborates with marketing and communications team members to address local news objectives
  • Possesses exceptional judgment and ability to synthesize issues quickly and respond appropriately, along with a keen sense of knowing who to include in discussions
  • Monitors daily news coverage in local communities and is aware of national stories that might influence regional stories

  • Qualifications: 
    Because you’re committed to excellence, you understand the importance of being properly prepared for your role at Mercy. That’s why you’ll bring to your role the right set of qualifications:
    Education Requirements
  • Bachelor’s degree in journalism, public relations, communications, English, marketing or similar area of study
    Experience Requirements
  • Demonstrated track record for success
  • Ability to work as a part of team that is both local and virtual
  • Skill Requirements
  • Exceptional writing, editing and project management skills
  • Strong social media skills and knowledge
  • Enthusiasm and ability to expand skills and knowledge in a changing environment
  • Ability to thrive and flex in a fast-paced, high-energy environment
  • Impeccable follow-through and ability to multi-task and track various stories and projects
  • Collaborative and willing to receive feedback from a variety of sources
  • Organized, reliable self-starter with strong creative thinking, analytical, problem-solving, decision-making and interpersonal skills
  • Ability to work independently and collaboratively
  • Credible and articulate, with excellent communication, presentation and interpersonal skillsCreative thinker and innovator
  • Strong interpersonal skills; ability to provide counsel to leaders and others on news issues
  • Ability to influence and manage change in a positive and collaborative manner
  • Possess high degree of integrity and moral character
  • Ability to interpret qualitative and quantitative data and use in decision making
  • We’ll Support You at Work and Home
    Our foundations are built on dignity and respect. Modern Healthcare Magazine named us as a “top 100 places to work.” We go out of our way to help people feel welcomed. We offer day-one comprehensive health, vision and dental coverage, PTO, and employer-matched retirement funds, even to part-time employees. We’re proud to provide tuition reimbursement to help you grow and learn new skills.
    What Makes a Good Match for Mercy
    Compassion and professionalism go hand-in-hand with us, along with exceptional quality care. Having a positive outlook and a strong sense of advocacy is in perfect step with our mission and vision. We’re also collaborative and are not afraid to do a little extra to deliver excellent care – that’s just part of our commitment. If that sounds like a fit for you as well, we encourage you to apply.

    Job Board Tags
    Job Requirements