Regional Account Manager - Boston/Philadelphia

Company: Snyder’s-Lance, Inc. ( Learn More )

General Information
US-PA-Bensalem Township
4 Year Degree
At least 7 year(s)
Not Specified
Job Description Job Summary The Regional Account Manager develops, executes, administers and coordinates strategic tactical initiatives for the regional account base within the assigned geography to meet the strategic goals set forth by the Direct Division. This includes individual leadership against key accounts as well as managing a network of broker representatives to capitalize on their regional strength and capacity to deliver the objectives and efficiencies outlined in the Annual Sales Targets.    Essential Job Duties Achieves assigned sales targets within approved spending rates for assigned account(s) through creating, selling, executing and communicating annual account business plans.  This includes achieving maximum market penetration through data analysis, market review and the evaluation of the Broker organization.
  • Judiciously manages and allocates trade funds (maintaining compliance with all Sarbanes Oxley policies) to approved spending rate targets.
  • Effectively utilizes the company’s analytical tools and processes to drive profitable sales results.
  • Builds and maintains appropriate business plan, promotional calendar, and account profile for each customer.
  • Responsible for delivering and forecasting sales objectives set forth by the Director of Sales to meet the company growth objectives.
  • Manages trade fund budget to include clearing deductions.
  • Provides category analysis and consumer insights to customers as well as other category tools/consultation.
  • Achieves appropriate levels of account penetration.
  • Aligns with DSD/Distributor team through participation in retail meetings as well as field visits with appropriate management.
  • Successfully works cross functionally with Marketing, Production and other departments.
  • Acts as primary selling interface at customers’ Headquarters as well as field interface with Snyder’s-Lance regional, cross-regional, and retail operation teammates.
  • Effectively communicates/collaborates with the Region team to ensure information is shared in a timely manner and to drive team alignment around customer plans and objectives.  This is to include, but not limited to, period promotions, pricing, display execution, merchandising activity, service opportunities, and period results.
  • Works closely with customers to build sales and distribution, grow market share and improve shelf space for the Snyder’s-Lance brands.
  • Leads and supports store level execution of growth activities and the ongoing identification of new growth opportunities to build our business.
  • Development and sell-in of field activated promotions such as secondary location placement, displays, and shelf space.
  • Ongoing assessment, identification, and communication of competitive activities.
  • May perform other duties as assigned.   Scope of Responsibility   This position oversees all sales activity for their assigned accounts and coordinates all efforts with the sales Team.  Sales responsibility of approximately $-M + with some regional/national account coverage.  This role manages brokers to help manage the customer. This position has no direct reports, however will require the successful oversite, direction and management of regional Acosta broker teams.   Knowledge and Skill Requirements
  • Demonstrated ability to drive sales and business results.
  • Customer service oriented.
  • Strong written and verbal communication skills; ability to communicate with impact.
  • Strong business acumen skills; advanced financial and P&L knowledge/understanding.
  • Effective planning and organizational skills.
  • Must possess an executive disposition.
  • Strong negotiation skills.
  • Effective change leadership skills.
  • Ability to develop strategic relationships.
  • Technical/Professional knowledge of Nielson, Consumer Insights and Category Management principles.
  • Highly effective presentation skills; persuasiveness and sales ability.
  • Advanced Word, PowerPoint and Excel skills.
  • Strong judgment/problem solving skills.
  •   Education and Experience Bachelor’s Degree in Business Administration or related field and a minimum of 7 years of CPG experience. Career progression that includes P&L responsibility at the account level, region level and general management concepts such as planning, accounting, administration, and economics required; or equivalent combination of education and experience.    Travel Required Approximately 50% plus travel, to include overnight stays.
    Job Requirements