The AD, Business Analytics role supports multiple customer groups and/or therapeutic areas & will be an expert in statistical methodologies for measuring marketing impact, will have a broad understanding of the pharmaceutical industry and a deep familiarity with industry data sources. The role requires using sophisticated analytics for projects including marketing mix modeling, ROI analyses on all relevant marketing programs/customer channels and promotional spends, customer profiling and segmentation, and predictive modeling.
Responsibilities include the conducting and interpretation of advance analytics to support decision making on promotional strategies and effectiveness (ROI and Marketing Mix analysis), support brand planning/field force evolution activities and serve as inputs to the forecasting process.
As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.
Duties & Responsibilities\:
Conduct advanced analytics to brand teams/customer channels in support of brand planning and promotional resource allocation, resource allocation in customer channels and evolution of commercial model.
Liaison between Marketing and Sales in the development of business tactics and strategies
Responsible for leading the development of targets and segments that are aligned with business strategy.
Responsible for executing departmental procedures and collaborating within the organization to ensure the marketing strategy is integrated into delivered sales force call plans.
Work with internal customers to assure that responsible analytical results are communicated and used effectively.
Build and share knowledge of analytical methodologies and high quality vendors with others in the department.
Establish work habits to support the therapeutic business function's evolving process and execution needs.
Bachelor's required. Master's/PhD preferred.
Minimum eight (8) years of analytic experience with relevant data sources and analytical methodologies.
Proficiency in the development, documentation and communication of analytical plans.
Proficiency in advanced analytical techniques including multivariate analytical and promotional responsiveness techniques.
Project leadership experience required
Proficiency in customer identification and segmentation that has influenced marketing and sales strategy.
Experience in understanding customer needs, incorporating in deliverable, and ensuring recommendations/results and implemented.
Experience in coordinating insights from disparate functions and sources, e.g., marketing research, forecasts, etc., into a comprehensive and insightful analysis and/or recommendation.
Proficiency in SAS and other data extraction and analytical tools such as SQL, etc., Experience with Excel and Power Point.
Strong interpersonal abilities, can manage multiple projects at the same time.
Must be legally authorized to work in the United States without restriction.
Must be willing to take a drug test and post-offer physical (if required)
Must be 18 years of age or older
Boehringer Ingelheim is one of the world’s top 20 pharmaceutical companies and operates globally with approximately 50,000 employees. Since our founding in 1885, the company has remained family-owned and today we are committed to creating value through innovation in three business areas including human pharmaceuticals, animal health and biopharmaceutical contract manufacturing. Since we are privately held, we have the ability to take an innovative, long-term view. Our focus is on scientific discoveries and the introduction of truly novel medicines that improve lives and provide valuable services and support to patients and their families. Employees are challenged to take initiative and achieve outstanding results. Ultimately, our culture and drive allows us to maintain one of the highest levels of excellence in our industry. We are also deeply committed to our communities and our employees create and engage in programs that strengthen the neighborhoods where we live and work. Boehringer Ingelheim, including Boehringer Ingelheim Pharmaceuticals, Inc., Boehringer Ingelheim USA, Boehringer Ingelheim Animal Health USA, Inc., Merial Barceloneta, LLC and Boehringer Ingelheim Fremont, Inc. is an equal opportunity and affirmative action employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender identity or expression; affectional or sexual orientation; disability; veteran or military status, including protected veteran status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
Boehringer Ingelheim is firmly committed to ensuring a safe, healthy, productive and efficient work environment for our employees, partners and customers. As part of that commitment, Boehringer Ingelheim conducts pre-employment verifications and drug screenings.