Assoc Marketing Director - Allrecipes Magazine

Company: Meredith Corporation ( Learn More )

General Information
US-NY-New York
N/A
Not Specified
Full-Time
Not Specified
Not Specified
False
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Job Description Job Title
Assoc Marketing Director - Allrecipes Magazine

Job Description

The Associate Marketing Director manages the marketing, promotion and merchandising activity surrounding the integrated brand assets (print, digital, experiential/events, etc.) for Allrecipes magazine.

This position oversees the creation, development and management of added value programs, in-magazine native units, revenue-generating advertiser solutions and multi-platform sales solutions.

This position works closely with internal sales/marketing colleagues and external agencies/clients to conceive, write and pitch integrated marketing proposals, and execute sold programs.

This position writes promotional copy and collaborates with the Art Director to create strategic presentations, sales collateral and media kit materials.

This position manages current signature programs and seeks/develops new programs and partnerships that best support and enhance the brand.

This position liaises with Meredith digital marketers, corporate marketing, editorial, research and the internal events team.

Essential Job Functions

50%

Conceives, develops and pitches advertiser programs around Allrecipes' print and integrated brand assets.

20%

Manages and executes advertiser programs/promotions/partnerships.

10%

Works closely with Group Marketing Director to develop strategic sales programs/presentations/partnerships to help drive sales and revenue. Writes copy, collaborates with art department to create corresponding sales materials.

10%

Delegates, oversees and manages the Associate Marketing Manager for AR-related projects

10%

Attends Sales Calls to pitch integrated marketing solutions and promotional programs.

Minimum Qualifications and Job Requirements | All must be met to be considered.

Education:

Bachelor's degree in Marketing or a related field, or equivalent training and/or experience

Experience:

8-10 years of magazine marketing experience including prior experience in all aspects of merchandising and sales promotion

Specific Knowledge, Skills and Abilities:

Must be a creative and strategic thinker with the ability to develop customer-focused, results-oriented programs

Strong business and promotional copywriting skills

Ability to work well with sales and editorial staff, other internal departments, clients and outside vendors

Strong project management skills: ability to manage multiple projects simultaneously and meet deadlines

Excellent verbal communication skills

Must be highly organized with attention to detail

Ability to demonstrate a high level of creativity and team spirit

Ability to work in a team-oriented, fast-paced environment

Basic understanding of digital media, sales and metrics

Basic understanding of advertising research helpful

Proficiency in all Microsoft programs necessary

% Travel Required (Approximate) : 5% - 10%

#NMG#
Job Requirements