Product Marketing Director Minnetonka MN

Company: UnitedHealth Group ( Learn More )

General Information
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Job Description This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)

Primary Responsibilities:

Marketing management:

  • Plan, develop and deliver marketing programs focused on building awareness and customer engagement or  purchase, and align with the needs of the audience
  • Work with creative resources (internal & external) to meet program objectives:  provide direction, assess alignment of creative output with objectives / value proposition and provide actionable feedback
  • Thought leadership:  Assess, interpret and anticipate customer (internal or external) needs and proactively develop solutions to meet them, including appropriate marketing channels needed to communicate message
  • Build familiarity and demonstrate understanding of portfolio of products (e.g., features, benefits, audiences, differentiators)
  • Advocate for new marketing strategies / initiatives in order to drive behavior change and meet business goals
  • Assess marketing program effectiveness and apply learnings to future initiatives
  • Ensure articulation and effective use of organization’s desired image and brand
  • In partnership with other key stakeholders, develop and articulate product positioning & key market differentiators

  • Stakeholder work/influencing:

  • Cultivate relationships and work with internal stakeholders (sales, product management, legal/compliance, creative services, operations) to understand market needs, shape initiatives and build understanding of marketing’s impact
  • Develop understanding of applicable sales channels (e.g., consultants, brokers, trade groups) to drive marketing strategy
  • Lead projects
  • Effectively enable others without direct reporting authority

  • Required Qualifications:

  • 7+ years marketing experience in matrix organization
  • Bachelor’s degree or higher
  • Background with B2B marketing and / or sales material development

  • Preferred Qualifications:

  • Background within industry

  • Careers at UnitedHealthcare Employer & Individual. We all want to make a difference with the work we do. Sometimes we're presented with an opportunity to make a difference on a scale we couldn't imagine. Here, you get that opportunity every day. As a member of one of our elite teams, you'll provide the ideas and solutions that help nearly 25 million customers live healthier lives. You'll help write the next chapter in the history of health care. And you'll find a wealth of open doors and career paths that will take you as far as you want to go. Go further. This is your life's best work.(sm)

    Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

    UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment. 

    Job Keywords: Marketing, Product, Development, B2B, Minnetonka, MN, Minnesota
    Job Requirements