Major Accounts Director

Company: KING/KONG

General Information
US-WA-Seattle
N/A
4 Year Degree
Full-Time
At least 5 year(s)
Not Specified
False
False
Job Description

TEGNA Media is breaking the mold for how media companies operate. Recently named Station Group of the Year by Broadcasting and Cable, we have committed vast resources to transform our sales operations. To compete and win in the new media landscape we need innovative sales leaders to join us on this journey and be part of our future growth and success. Are you ready?

The Opportunity

KING5 in Seattle, WA is looking for a Major Accounts Manager to lead national and political sales efforts which will include managing a team of account executives and a Telerep team that covers the country.

Responsibilities:

  • General supervision of, and responsibility for, all national and regional sales efforts.
  • Develop and execute strategy to drive revenue on national and regional business
  • Promote and sell all station assets including broadcast and digital products.
  • Grow and defend share position on all business.
  • Steward business while applying appropriate rate discipline
  • Develop incremental opportunities with existing and new clients.
  • Engineer and maintain genuine relationships with key accounts and agency personnel.
  • Accurately identify, monitor and forecast sales and marketing trends for key business segments.
  • Complete appropriate business activity reports and forecasts as required.
  • Review and adjust metrics to monitor sales/market share change.
  • Deliver timely coaching and relevant feedback to sales team.
  • Proactively promote and sell station sports and specials.
  • Assists Director of Sales in special projects as assigned.
  • Manage regional Account Executives.



  • Requirements:

  • Bachelor's degree required
  • Five years of broadcast sales experience
  • Three years of sales management experience
  • Deep knowledge of all facets of national and political advertising sales
  • Must have advanced PC skills including Microsoft Office
  • Strong knowledge of Wide Orbit, SharePoint, Medialine, WOMS, NSI and ComScore
  • Ability to travel 20% of the time
  • Strong attention to detail, ability to multi-task and follow-through projects to completion
  • Strong presenter and communicator with internal and external customers and partners
  • About TEGNA:

    TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industry's top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

    TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

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