DIRECTOR OF REGIONAL MARKETING- ATLANTA

Company: MGM Resorts International ( Learn More )

General Information
US-NV-Las Vegas
N/A
Not Specified
Full-Time
Not Specified
Not Specified
False
False
Job Description Grade:

The primary responsibility of the Director of Regional Marketing is to identify and develop new customers, as well as maintain existing customer relationships to drive profitability, annually.  This role exposes high-net worth casino customers to the entertainment offerings at all MGM Resorts properties.  This specific role focuses on the customer development for the South Eastern region of the United States.  In addition to the focus on casino customers, this position should also explore and cultivate non-gaming customers as well from this region.

  • Determine and evaluate customers’ casino activity to provide corresponding incentives and authorize or approve medium amount of allowance (room, food, beverage, events tickets, promo chips, free play, airfare, or discounts).
  • Drive incremental business, with a focus on inactive customers and maintain customer base to support increasing the property’s customer development efforts.
  • Work in conjunction with Casino Marketing, Marketing Executives and property personnel to assist and facilitate qualified in-house casino customers.
  • Supports new programs directed at identifying gaming and non-gaming M life customers.
  • Liaisons between customers and operating departments to ensure guest requests are fulfilled.
  • Provides support to customers in advancing their tier level.
  • Ensures Marketing Events are communicated to customers through a variety of communication channels.
  • Mediates customer concerns and works with property executives to resolve conflicts.
  • Attends or participates in special events by facilitating their customer’s needs while in-house.
  • Enforces the privacy of all customers and limits requests for information about their customers in accordance with hotel policies. 
  • Ensures confidentiality of their customer or player detail regarding play and/or comments within Patron Management.
  • Develops strong relationships with the South Eastern region for the national market.
  • EDUCATION and/or EXPERIENCE:

    Required:

  • High School Diploma or equivalent.
  • Four (4) years or gaming, marketing, hosting or resort operations experience.
  • Preferred:

  • Bachelor’s or Associate’s degree preferred; or relevant work experience.
  • Five (5) or more years of casino related operations and/or casino marketing experience.
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    Job Requirements