Digital Marketing - Mobile Product Lead
( Learn More )
At least 5 year(s)
Up to 25%
Role: Mobile Product Lead
Assignment: Digital Center of Excellence
Location: Louisville, KY, Chicago, IL OR Dallas, TX
Would you like to be a part of the rapidly growing world of digital marketing? Are you innovative and enjoy defining strategy? Would you enjoy using your business knowledge to identify and lead initiatives that align digital and mobile strategy with larger business objectives? Are you able to quickly assess situations with complex problems, build a plan that addresses what you find, and execute that plan? If so, then this may be the role for you!
Humana is seeking experienced mobile marketing professionals who have a successful track record of implementing initiatives in the mobile marketing marketplace, know how to collaborate with key stakeholders to implement and optimize the mobile product roadmap, and has experience leading cross-functional teams to plan and implement new mobile capabilities.
The Mobile Marketing Lead will be responsible for helping create, implement and executing our mobile product and marketing strategy via digital touch points such as online websites, Email, SMS, Push, mobile SEO, smartphones, m-commerce and tablet applications. Specific responsibilities include collaboration with business leads to identify mobile marketing / promotional opportunities, evaluate identified opportunities to ensure alignment with customer needs and lead the implementation of approved mobile projects. In addition, you will be asked to:
Assist leadership with identifying mobile marketing / promotional opportunities that drive Humana’s well-being strategy forward
Translate data into insights and high-quality mobile solutions that meet business needs
Leverage consumer insights, competitive intelligence and new product launches to identify and execute new and engaging capabilities, initiatives and campaigns
Review adoption and usage metrics and customer feedback to identify opportunities and recommend new product solutions
Partner cross-functionally to launch enterprise mobile solutions
Lead agency relationships and other vendors, as required
Identify and implement cross-promotional campaigns to get our customers to download and utilize our mobile capabilities and offerings
Provide full campaign lifecycle management (create, upload, analyze, optimize, report)
Develop comprehensive, well thought out test plans to test offers, creative/copy and targeting.
Builds Trust: You honor your word by doing what you say you are going to do. You take ownership of your role, your work and your responsibilities.
Implementation/Execution: You are good at organizing and managing multiple priorities and/or projects by using appropriate methodologies and tools. You can be flexible to accommodate shifting priorities and react quickly.
Innovate: You introduce new ideas and process improvements which improve performance and productivity.
Problem Solving: You are a problem solver with the ability to operate in situations that lack structure- structure that you will need to define. You encourage others in collaborative problem solving. Act as both a broker and consultant regarding resources. You engage others in problem solving without taking over- while remaining flexible to the needs of the project or process improvement initiative.
Bachelor's Degree in a related field or equivalent work experience
Passionate about the mobile space and up-to-speed on cutting edge technology
Experience working in the mobile marketing industry
Experience in quantitative analysis of marketing results
Excellent written and oral communication skills
Strong analytical and problem-solving skills
Proficiency in Microsoft Excel, Word, MS Project, Visio, and PowerPoint
Proactively identify, respond to and resolve issues and risks
Maintain focus on strategic objectives yet understand business needs
Able to work with multiple priorities and tight schedules
Text messaging and push notification marketing experience is a strong plus.
Familiarity with mobile marketing interfaces.
Mobile experience in a highly complex, multi-stakeholder industry (such as healthcare/insurance, financial services or travel)
**** Please click link below to learn more about Humana's Digital Team ****
Humana's Digital Center of Excellence
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