Client Services, Manager, Digital

Company: Meredith Corporation ( Learn More )

General Information
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Job Description Job Title
Client Services, Manager, Digital

Job Description

The Client Services Manager acts as an internal sales representative responsible for the conceiving, managing and executing online marketing initiatives and management of all advertising programs and associated revenue pre- and post-sale. This includes media plan creation, campaign implementation, optimization, reporting, program retention and renewal, and ensuring prompt and proper resolution of advertiser business issues.

II. Essential Job Functions

Weight % Accountabilities, Actions and Expected Measurable Results

20 Respond to RFPs, develop media plans and presentations in line with strategic marketing goals.

20 Execute and implement advertising campaigns to ensure accurate impression, performance and revenue delivery.

15 Take a leadership role to coordinate efforts between other cross-functional teams as necessary (implementation of new products and custom elements). Position interfaces with Sales, Marketing, Engineering, Creative, HTML and Site Operations departments.

10 Work with Ad Operations to ensure clients' ads are trafficked, monitored, and optimized.

10 Maximize campaign performance and company revenue by preparing reports, analyzing data (performance and delivery), preparing recommendations and initiating tactical optimizations (creative execution and strategy, placement evaluation, day-parting, frequency capping, etc.) to further increase success rate and renew/grow current business. Work closely with Advertising Operations and Advertising Sales on budget forecasting and revenue/pipeline monitoring.

10 Update contract management system with campaign change orders (campaign delays, optimizations, etc.) and alert team of changes that will affect revenue.

15 Reduce account attrition by ensuring program goals are met and exceeded.

Job Requirements