Lead Generation Specialist

Company: WFAA

General Information
US-TX-Dallas
N/A
4 Year Degree
Full-Time
Not Specified
Not Specified
False
False
Job Description

TEGNA Media is changing how media companies operate. Named Broadcasting and Cable's 2015 Station Group of the Year, we have committed vast resources to transform our sales operations. To compete and win in the new media landscape we need innovative sales professionals to join us on this journey and be part of our future growth and success. Are you ready?

The Opportunity

WFAA in Dallas, Texas (major market #5) is seeking a lead generation specialist who will be responsible for generating a consistent weekly stream of new qualified prospects at the beginning stage of the sales pipeline for our account executive teams to pursue. This is an inside sales role that will support the sales efforts of a large Dallas based sales organization tasked with growing new revenue from enterprise accounts.

If you can answer yes to these questions, this job might be right for you:

  • I love being on the phone with prospects and clients?
  • I have the discipline to build a weekly sales activity plan and stick to it?
  • I have strong business acumen and understand industry verticals/categories?
  • I am endlessly curious about the businesses of clients and what drives their success?
  • I would like to be a part of reshaping the way a media company operates?
  • I like the intensity of a fast-moving environment?
  • Responsibilities

  • Meet with sales management and consumer insights team regularly to select business categories to pursue
  • Develop list of prospects to pursue within targeted categories
  • Generate new qualified prospects through outbound phone calls and email marketing campaigns and assign leads to appropriate account executives while ensuring proper follow up
  • Assist the sales team with developing new prospects and leads through research/insights
  • Generate new qualified prospects through current lead generation software, programs, trade publications, etc.
  • Communicate TEGNA media value proposition
  • Create/execute/monitor/track reporting on the new qualified prospects sales pipeline
  • Ongoing and ad hoc individual and team sales activity




  • Requirements

  • Bachelor's degree in related field
  • 1-2 years of sales support, inside or outside sales experience
  • Strong business and financial acumen
  • Knowledge of integrated marketing campaigns
  • Knowledge of digital solution sales and design, mobile advertising, SEO, SEM and social media platforms such as Facebook, LinkedIn, Twitter and YouTube
  • Ability to multitask, manage multiple assignments and prioritize tasks in a fast paced, deadline driven and team oriented environment
  • Strong written and communication skills
  • Outgoing personality with outstanding phone mannerism with expertise at developing relationships
  • Proficient in Microsoft Office programs - MS Word, Excel, Word, PowerPoint and Outlook
  • Knowledge of Salesforce or other CRM software preferred
  • About TEGNA:

    TEGNA Inc. (NYSE: TGNA), formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. TEGNA reaches more than 90 million Americans and delivers highly relevant, useful and smart content, when and how people need it, to make the best decisions possible. TEGNA Media includes 46 television stations (including those serviced by TEGNA) and is the largest independent station group of major network affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. TEGNA Digital is comprised of Cars.com, the leading online destination for automotive consumers, CareerBuilder, a global leader in human capital solutions, and other powerful brands such as G/O Digital and Sightline Media Group. For more information, visit www.TEGNA.com.

    TEGNA, Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, veteran status or genetic information.

    About TEGNA:

    TEGNA Inc. (NYSE: TGNA), formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. TEGNA reaches more than 90 million Americans and delivers highly relevant, useful and smart content, when and how people need it, to make the best decisions possible. TEGNA Media includes 46 television stations and is the largest independent station group of major network affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. TEGNA Digital is comprised of Cars.com, the leading online destination for automotive consumers, CareerBuilder, a global leader in human capital solutions, and other powerful brands such as G/O Digital and Cofactor. For more information, visit www.TEGNA.com.

    TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.


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