For more than 120 years, The J. M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of consumer food and beverage products and pet food and pet snacks in North America with annual net sales of approximately $8 billion. In consumer foods and beverages, its brands include Smucker's®, Folgers®, Jif®, Dunkin’ Donuts®, Crisco®, Pillsbury®, R.W. Knudsen Family®, Hungry Jack®, Café Bustelo®, Martha White®, truRoots®, Sahale Snacks®, Robin Hood®, and Bick’s®. In pet food and pet snacks, its brands include Meow Mix®, Milk- Bone®, Kibbles 'n Bits®, Natural Balance®, and 9Lives®. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth, and Independence established by its founder and namesake more than a century ago. For more information about the Company, visit jmsmucker.com.
Sr. Manager, Consumer Insights
Orrville, OH (Close proximity to Akron/Cleveland)
Vice President, Insights
In this role, you will provide strategic insights and council to one of JM Smucker’s core business units, which includes dynamic and market-leading brands that are strong contributors to overall company performance.
The successful candidate will be a strong co-partner with the brand team to identify business and brand-building opportunities, the Marketing Services team to develop strategic marketing communications, R&D to ensure that product and packaging solutions deliver on consumer needs, and the Innovation team to uncover innovation platforms deliver on consumer, market, and brand opportunities.
This candidate will manage a team of Consumer Insights professionals and guide a learning plan with a robust budget. S/he will collaborate across the Insights team to ensure that the full complement of consumer insights, shopper insights, and analytics are leveraged to develop compelling insights and implications.