My client is looking for a Sr. Copywriter to work on their newest product. This product is an artificial engine/ smart assistant that automates tasks within your home. The goal is to "dis-arm" mental hurdles to allow computer systems to take over simple, automated tasks within the home. The Copywriter will be responsible for creating content with a human feel. "Humanizing what can feel mechanical". For example asking questions in a different way or having some humor tied to it (as if you were talking to a human). The persona's are already created as is the brand. So this person will need to create either of those, but will need to understand the brand and personas and create content to match it. This copywriter should have experience creating content from a User's perspective- putting on the users hat and making sure they are putting the user first in everything they do. They need to understand the consumer's needs and deliver in a human way. Advocate for a human centered design approach.
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