Marketing Coordinator

Company: Fahrenheit IT ( Learn More )

General Information
US-NY-New York
$65,000.00 - $70,000.00 /Year
Not Specified
Full-Time
Not Specified
Not Specified
False
False
Job Description

Our client, a Technology company specializing in building data-driven, innovative platforms for marketing, advertising, and media companies is looking for a talented and strategic content marketer to join its team and help with projects for clients including The New York Times, Boston Globe, Penton Media, AppNexus, Madison Logic, and PlaceIQ.

An amazing marketing technology company, located in downtown NYC, is looking to hire an amazing, data-driven marketer with 4-7 years of experience working in either the ADTech or MARTech space. This role will report to the Director of Marketing and will also support the Chief Revenue Officer to ensure quarterly marketing goals are met

Background Must Haves

•Creating & writing B2B content from scratch

•Solid understanding of how to effectively plan, deploy and measure inbound marketing campaigns across digital, social, search & email channels.

Responsibilities:

  • Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
  • Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
  • Clean up and manage inbound marketing funnel for our company.
  • Requirements:

  • BA/BS degree or equivalent work experience.
  • 4-7 years’ experience in marketing required.
  • Excellent communicator and creative thinker
  • Proficiency in CRM/CMS, MailChimp, WordPress, social mgmt etc, in order to generate traffic, convert visitors into leads, and then nurture them into converted customers.
  • Bonus skills: HTML/CSS, Adobe Creative Suite.
  • Job Requirements(See Job Description)